The Native Realty CEO is one of five executives to provide insight on dealing with business competitors as part of the publication’s Leadership Trust series. Earlier this year, Sturgis was selected to be a member of the invite-only trust.
No matter how successful or well-known your business is, you know you’re not the only shop in town
“Be aware of your competitors, but do not let them guide your decisions. Too often, businesses stay hyper-focused on their competition and become reactive instead of proactive. It is more important to stay focused on your own strengths and weaknesses to ensure you are constantly improving and innovating. If you focus on your own core competencies, everything else will fall into place naturally.”