The Jaime Sturgis-led Native Realty was featured in the June edition of The Real Deal‘s national magazine, as writer Francisco Alvarado gave readers an inside look at how the real estate brokerage has grown so quickly into an industry leader. Alvarado spoke with Sturgis, Native Residential Sales Director Whitney Dutton and others about Native’s rise and the bold decision to expand into residential real estate late last year.
“On a recent morning, Sturgis, dressed in khaki-colored jeans and a khaki polo with his company’s logo on it, sat in a chair near a pool table inside the high-ceilinged C-suite of Native’s Fort Lauderdale headquarters.
Since Sturgis formed Native in 2017, the brokerage has moved four times “because we kept outgrowing” previous digs, Sturgis said. In addition to the pool table, the current headquarters has a ping-pong table and a wet bar. In a lavish kitchen area, a neon sign with cursive lettering that says “L.O.I. or Die” hangs next to a brass bell that Native brokers ring after closings.”
As Sturgis puts it, Native is “not the institutional behemoth,” he said. “But we have the discipline of the institutional brokerages that we can serve the large Fortune 500 companies. But we are also relatable to mom-and-pop [landlords and tenants].”